DCT is basically a clutchless shift where you can manually
change gears at the flick of a button or ride in automatic format. It’s
available in several Hondas including the VFR1200X, VFR1200F, NC750X, NC750S,
CTX700, CTX700N, NM4 and Integra scooter plus the new and exciting Africa Twin
adventure bike.
Many riders would shudder at the thought.
After all, shifting gears, blipping the throttle, and
matching engine and ground speeds are all skills that add to the excitement of
motorcycling, right?
Wrong! At least for some of the young generation, women,
Americans and newcomers who have ditched their car for a commuter bike.
Young people have come from video games where there is no
clutch; women prefer automatic cars; most cars these days don’t even have a
manual option; and few Americans know how to “drive stick”.
Honda Engine with DCT |
So why is the motorcycle industry so obsessed with manual
gearshifts?
Maybe Honda is on to a good idea after all.
Their website preaches the benefits of DCT through videos,
photos, short messages and a list of DCT models.
All to the tune of a thumping Gen Z soundtrack, so it’s
obvious who they are targeting.
Here is the opening gambit:
With DTC,
motorcycles have true freedom.
The unique Dual
Clutch Transmission technology by Honda. A world first in motorcycles.
Automated clutch
and shift operation system that retains the direct acceleration feel of a
manual transmission.
DCT. A technology
that brings the fundamentals of motorcycles – the joy of riding and control, to
a whole new level.
Welcome to the
world of DCT.
HONDA DCT MODELS
Honda claims benefits are more time to watch the scenery; it
allows you to concentrate on the traffic conditions; a smoother ride,
especially two-up; a “sporty” ride with instant acceleration “whenever you
waste with the crack of the throttle”; and “more freedom”.
The site has launched in English and Japanese, but other
languages will be added.
Maybe DCT is the way to go, but it seems strange that auto
scooters are suffering a massive sales slump at the moment.
And while the new Africa Twin comes with a DCT model, Honda
Australia expects it won’t be their top-selling model.
Would you ride a semi-automatic motorcycle? Have your say in
the comments section below.
While marketing can be tricky, it is the content that makes the site important. If you provide informative content that serves the needs of your visitors, word will spread.
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